Innocent Equation
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RUNTZ

Sole Creative Director for RUNTZ from 2019 to 2023, building all official packaging and merchandise across retail, online, and tradeshows — the foundation behind its rise into one of the world's most culturally dominant cannabis brands.

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Summary

Sole Creative Director for RUNTZ from 2019 to 2023, responsible for all official packaging and merchandise across retail, online storefronts, tradeshows, and conventions. That body of work laid the creative foundation behind RUNTZ's rise into one of the world's most culturally dominant cannabis brands — a Los Angeles original that fused streetwear aesthetics with cannabis culture and set a new standard for the category, earning international recognition along the way.

Deliverables

  • 01Brand Development

Process

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