IE-ABOUT-001
About
Innocent Equation
IE-PROFILE-001
- Founded
- 2016
- Location
- California
- Disciplines
- 10
- Collaborations
- 48+
- Status
- Active
Innocent Equation
Multidisciplinary Creative Studio — California
Fashion, branding, packaging, print, digital, music. Every project becomes an archive entry, not a one-off. Second Chaos is our own line. A decade of work with musicians, retailers, cannabis brands, and athletes sits alongside it. Nothing gets discarded once the invoice clears.
Chronology
2016Second Chaos — first collection
2017Courtsmith — brand development begins
2019Runtz — early brand momentum, graphic design
2020Innocent Equation formally founded
2021Zootiez — naming and identity, athlete brand
2025Paris Fashion Week — showroom presence
2026Present — studio archive, 48 collaborations catalogued
Philosophy
Documented, credited, kept discoverable. Nothing gets lost after delivery.
Process
In-house, or through a small, trusted network of production partners.
Scope
Single-release cover art to full production runs. The process scales to the project.