Privacy Policy
Effective August 25, 2026
What we collect on this site, how it's used, who it's shared with.
01What we collect
Contact form. Name, email, project type, budget, message. Sent to our inbox. Used only to respond.
Shop orders. Processed by Shopify. Shopify collects your name, address, email, and payment info to fulfill the order. We never see your card details.
Site data. We use Google Analytics and the Meta Pixel to track traffic and ad performance. Shopify checkout sets its own cookies to run your cart.
02How we use it
To answer inquiries, fulfill orders, and see what's working. We don't sell your data.
03Who we share it with
Shopify — orders, payment, fulfillment (their privacy policy).
Resend — delivers contact-form emails.
Google Analytics, Meta Pixel — traffic and ad measurement.
04Your choices
Block cookies in your browser. It may break the Shop's cart and checkout.
To see or delete what we have on file, email marcel@innocentequation.design.
05Data retention
We keep contact-form data as long as we need it. Shopify retains order data under its own policy.
06Children's privacy
Not directed at anyone under 13. We don't knowingly collect their data.
07Changes
This policy may change. The date above is the latest revision.
08Contact
Innocent Equation, California — marcel@innocentequation.design