Innocent Equation
IE-CDX-037BrandingArchived

GUMBO

Designed the logo for GUMBO Brands, the cannabis company co-founded by Karim "Luka Brazi" Butler, as featured in Forbes.

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Summary

Designed the logo and packaging for GUMBO Brands, the Black-owned cannabis company co-founded by Karim "Luka Brazi" Butler and Alexis Major-Allison, profiled by Forbes for its work helping NFL players manage pain. The identity and packaging system was created through the Jokes Up brand-development platform. The brand's cultural reach extended into boxing, with a diamond Gumbo chain gifted to Gervonta "Tank"

Deliverables

  • 01Logo Design
  • 02Brand Development

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