IE-CDX-036BrandingArchived
GLOWTRAY
Led brand and product development for Glowtray from the ground up — identity, packaging, and a roster of collaborations with Cash Money, Eazy-E, Snoop Dogg, Tupac, and more.
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Summary
Led design and product development for Glowtray, building the brand's identity and packaging system from the ground up and directing a roster of collaboration releases with Cash Money, Eazy-E, Snoop Dogg, Tupac, and more — output that positioned Glowtray at the intersection of cannabis culture and hip-hop legacy.
Deliverables
- 01Brand Identity
- 02Packaging Design
- 03Glowtray x Cash Money
- 04Glowtray x Eazy-E
- 05Glowtray x Snoop Dogg
- 06Glowtray x Tupac
