INNER DESIRES OAKLAND
Sole Creative Director for Inner Desires Oakland — Oakland's debut retail destination for sneakers and the era's defining streetwear brands — running every function of the store's creative output, from casting and styling to social, copy, hiring, display, and edit.
Gallery
Summary
Sole Creative Director for Inner Desires Oakland, the debut Oakland retail store for sneakers and the era's defining streetwear brands, including Vlone, PLEASURES, Chinatown Market, and Carrots. Ran every function of the store's creative output personally: casting, styling, and shooting campaigns; scheduling and running social media; copywriting; hiring; store display; and video editing, alongside business card design and the brand's watermark. The relationship also produced multiple seasons of commercial and lookbook work with KSUBI, PLEASURES, Chinatown Market, G-Star RAW × Jaden Smith, and Candor, plus a merch collaboration tee with 24hrs.
Deliverables
- 01Business Card Design
- 02Brand Watermark
- 0324hrs Merch Collaboration Tee
- 04Commercial & Lookbook (2020)
- 05Commercial & Lookbook (2021, shot by Gobspeed)
