COURTSMITH

Summary

Courtsmith is an Innocent Equation in-house brand, founded and creatively directed by Anthony Marcel Smith. Courtsmith has designed team uniforms for hundreds of sports teams across every age group and level of play, and built the brand's modern apparel design workflow from the ground up. Beyond product, Courtsmith runs its own ad campaigns in full — casting, styling, and directing every shoot in-house — and has extended the model into athlete partnerships, giving players the opportunity to promote their own brand for a profit share, a player-owned merchandise model outside of major brand deals.