SOMETHINGELSE LA
Assisted Jordan Beckford in building SomethingElse LA end to end — brand identity, interior design, hand-printed merchandise, events, and a curated selection of archive women's clothing spanning Jean Paul Gaultier, Christian Dior (Galliano era), Hysteric Glamour, Playboy, and more.
Gallery
Summary
Assisted Jordan Beckford in developing the brand identity for SomethingElse LA, one of Los Angeles's most culturally significant event and retail platforms. The engagement ran end to end: designed the store's interior, hand-printed its merchandise in-house, and produced the events that anchored the space's cultural presence. Also curated a selection of archive women's clothing for the store spanning Jean Paul Gaultier, Christian Dior (John Galliano era), Hysteric Glamour, Playboy, Burberry, Prada, Von Dutch, BAPE, and Roberto Cavalli.
Deliverables
- 01Brand Identity
- 02Interior Design
- 03Hand-Printed Merchandise
- 04Event Production
- 05Archive Clothing Curation