IE-CDX-028PackagingActive
FIRE SOCIETY
A comprehensive brand identity system built in 2019, followed by a vertically integrated design system spanning Fire Society's in-house brands — Tru Leaf, Established CA, DAB, and more.
Gallery
Summary
Two phases of work for Fire Society, a creative events and brand organization. In 2019, Innocent Equation built a comprehensive brand identity system — logo, master elements, layout guidelines, and print applications — designed for scale. That relationship continued into 2025-2026 with a vertically integrated design system covering Fire Society's family of in-house brands, including Tru Leaf, Established CA, DAB, and more, alongside cannabis packaging, mascots, and product visuals for Fire Society's own releases, including the Animal Capsule Collection.
Deliverables
- 01Vertically Integrated Design System (Tru Leaf, Established CA, DAB & More)
- 02Animal Capsule Collection
