IE-CDX-002MusicActive
4 APOLLO
Ongoing artist development partnership with 4 Apollo — branding, PR, performance styling, and music video direction, supporting an artist who self-produces and self-promotes his own shows. 4 Apollo now owns Winners Circle Records, distributed by Empire.
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Summary
Ongoing artist development partnership with 4 Apollo, spanning creative direction, branding, and PR. Innocent Equation styles his performances and shows, and directs and edits his music videos. 4 Apollo throws his own events and sells his own tickets opening for shows, handling much of his own promotion — Innocent Equation supports that self-promoted event strategy directly. 4 Apollo is now owner of Winners Circle Records, under distribution by Empire.
Deliverables
- 01Winners Circle Records (Founded by 4 Apollo, Empire Distribution)
- 02Self-Produced Events & Ticketing
- 03"Cash Heist"
- 04"We Go"
- 05"Pluto"
- 06"All I Know" (Music Video, Dir. Anthony Marcel)